The proceeds from the auction go to help fund the Vintners Association itself. All the invited bidders are ostensibly in the wine trade (retailers, distributors, etc.), while other attendees include the media and winery staff. Premiereoffers bidders the opportunity to own an incredibly rare wine that often represents the very pinnacle of a winemaker’s efforts in that vintage. Premiere consists of a barrel tasting and auction, in which the wines on offer are all unique creations made specifically and only for this event. That’s the way I like to describe my annual tradition of experiencing the event called Premiere Napa Valley.Įach year, the Napa Valley Vintners Association hosts an annual fundraising event known as Premiere Napa Valley. Me? I taste 150 or so Cabernets before lunch.
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